I have worked with QVC as a freelance editor for a while, and every so often I will have the opportunity to work on their event promos and even their generic promos that are played out on air. 

For their midsummer event we wanted to capture an essence of warmth and togetherness, hence why I have moved the grade to a warmer tone to evoke that feeling of summer evenings.

We also utilised some reference frames from Getty to fully encapsulate the mood of summer.

 

​The in-house Production team at QVC captured this video beautifully. 

Producer: Andrew Lawrence.

Editor: Daisy Alton